Productivity & Motivation Self-Publishing Writing

10 Strategies for Indie Book Promotion

You’ve put blood, sweat, and tears into your book. You may have even submitted it to hundreds of publishers and received all of those rejections that are so common to authors. Even J.K Rowling received over 200 rejections before a publisher took a chance. You have finally come to realize that you need to self-publish and face that one really fearful task – marketing your book. After all, you are a writer, not a marketer. You’re going to have to learn how to do this,

So, How to Promote Your Book

Your book is a product, just like furniture, clothing, cookware, and toys. It makes sense, then, that the principles used to promote and market those products might be relevant for you to promote your book too. And some of them certainly are. There may also be some unique promotional tactics for your book, just as there are for other products, as well. Here are 10 tactics/strategies that you should consider if you want to get that book “out there” and generating purchases.

  1. Get a Website and a Blog

If you do not yet have a website dedicated to you as an author, get one now. You may not have a lot of content to put there, but get it started. There are plenty of tools to create a website quickly and simply – you do not need to be a design or development expert. Have a home page that features you as an author, your background and your genre of writing. Make yourself fascinating, personable, and totally reachable.

Start a blog on that site and make it about all things related to the genre of literature you write; to writing in general. Write about the difficulties everyone who writes has, from college students begging, “someone write my essays,” to actors and politicians who need ghost writers for their memoirs.

On your blog, promote your book only periodically. But have a page of your website dedicated to it. Provide “teaser” excerpts that will engage and intrigue a reader.

Will people flock to your website? No, of course not. But you can promote your website elsewhere and, in so doing, indirectly promote your book.

  1. Identify Your Target Audience

When you wrote your book, you had a pretty good idea of who it would be popular with. To refine that audience further, here is a good place to begin. What authors write similar material? Get on their social media sites and research. Who are their followers? On what social media sites do they have the largest following? Join in conversations on those sites. Do the same thing on those authors’ blogs.

Once you have identified the audience and where they hang out online, set up accounts on those social media sites too. Pick only one or two at first – they will keep you plenty busy, just maintaining them, for you will need to post daily. Make your posts humorous and entertaining, or educational if your book is of a serious nature.

  1. Check Out Book Promotion Services

There are loads of these online. Probably the most popular is Kindle Book Promotion. Most operate in much the same way. You will submit your book and it will be reviewed by the site administrators. If it is selected for their program, you will then be asked to choose a promotion program, based upon your goals. These are fee-based programs, but the goal is to get your book in the hands or readers who typically read the genre you write and who will then write reviews.

  1. Consider a Press Release

There are also a lot of agencies that craft creative and unique press releases for all sorts of businesses and entrepreneurs, particularly when something bit happens in their company or when they launch a new product. Your book is like a launch. Choose a company that will craft the release, let you approve it, and then send it out to appropriate newswire services.

  1. Craft an Audio Excerpt

Take a particularly intriguing or exciting part of your book and record it. These are great things to post on your social media account(s), to engage potential customers.

  1. Be Working on Your Next Book

It’s all well and good to spend a lot of time on promotion, but you cannot let that interfere with continued writing on the next book. The concept here is that you are an author, and one book does not get you a lot of “play.” The more books you can produce, the bigger that website gets, the more readers you get, and the more books you sell. Always be working on that next one, and tell your current followers about it as it begins to take shape.

  1. Consider a Short-Term Free Book Promotion

You can do this through Amazon, and it’s a great way to promote your book. Offer the book free to a specified number of readers in exchange for reviews that will also be published on Amazon. There are other promotional programs on Amazon, but they are usually by invitation only. Begin with the free book promotion and see where it leads.

  1. Watch Your Pricing

Do your research and see what is the middle-range for a book in your genre and of your length. Pricing it too low will turn off readers just as pricing it too high will be. There will be plenty of time to raise your prices once you establish a following.

  1. Get a Marketing Assistant

If you can afford one, there are marketing pros who will work on a contract basis, depending on what a client has to promote. These marketers will develop a custom plan just for your promotion.

  • Develop Patience

It is extremely rare for a book to “take off,” such as Harry Potter did. Indie publishing doesn’t work that way. It takes steadfastness, continual work, and patience without getting discouraged. One way to keep your motivation up is to keep working on that next book.

A Final thought

Here are only 10 things you can do in the way of book promotion. You can experiment to see which of them will bring success. And that’s the lovely thing about publishing an ebook. It is there – always. You have time to try different ways of promoting it without any deadline. But make no mistake about it – the smartest thing you can do is set aside time for marketing, while the bulk of your time is spent writing that next book.

Self-Publishing Writing

A Simple Beginners Guide to Writing a Novel

There are many people that have the talent for writing but they never really get to write a novel or short story. People are often afraid to commit to writing a novel because it seems like a lot of responsibility. They also do not realize their dream of becoming an author because they are not happy or satisfied with the small things they have written. Most of the people fail to use their writing talent because they do not know where to begin.

Writing something such as a novel can be overwhelming but here are a few tips that can help the beginners in making a start.

Stay away from irrelevant stories:

If you are planning to start a novel then you should make sure that you stay focused on one story-line. If you try to handle too many story-lines at the same time you will end up confused and will find it difficult to write something that makes any sense. Before you start writing you need to decide which story line you are going to follow. Irrelevant stories will only end up confusing you and to write good material you need to stay focused.

Introducing characters:

Introducing the characters is not an easy task as you want to convey the right impression of the character. You also do not want to overwhelm the readers by introducing too many names on the front page. You need to separate the major characters from the minor ones so that you can pay your full attention to the character development of the major characters instead of the minor ones.

When you are introducing the characters, you should keep the way you introduce people in real life. It will make it easier to make the introductions. Do not share all the details about a character on just one page. It will make it too overwhelming for the people and it will also take all the curiosity out of a character. If people know everything about a character in the beginning of the novel, they will not be curious enough to continue reading. Keep the readers engaged with character development and keep the readers guessing.

Need for prologue and epilogue:

The beginners think that the prologue and epilogue are important part of the novel but it is not entirely true. These two sections of the book can be the most boring section of a book. If these two sections are not interesting, it will discourage the readers from moving forward with the novel. If you are having difficulty in coming up with an attractive and engaging prologue and epilogue then there is no harm in skipping them.

Careful word choice:

The words you choose to express your ideas are important. If you do not choose the right words then you will find it difficult to convey the story that you are trying to tell. Getting too wordy is not the key to success. Make sure that you keep the wordiness limited if you want to make sure that the book is engaging.

Building A Platform Marketing Productivity & Motivation Writing

5 Clever Things Content Marketers Can Learn From Fiction Writers

It seems that content writing has nothing to do with fiction writing. Though both of these niches require strong writing skills, their goals and, therefore, tools and focuses are very different.

However, it is writing in both cases after all. And this is the reason why one writer can learn from the other and vice versa. So here’s what content writers can learn from fiction writers in order to impress their audience even more.

  1. It’s okay to take something from the others.

The plagiarism is without a doubt unprofessional and plainly bad. However, there’s nothing bad in turning to other peoples’ writing for inspiration.

Any of us might feel stuck and completely out of ideas sometimes – and it’s okay. It’s the way you deal with this situation that matters. Being a content writer, you probably cannot afford to sit and wait for this block to pass. You need to quickly find a way to overcome this obstacle and one of the best ways to do so is to read what other people write.

You probably have a couple of bloggers or other content writers you admire. Read their works and try to find out what makes them so special to you. Maybe it’s their unique style, maybe it’s the personality behind the words, maybe it’s the way they handle certain ideas. If you feel stuck with writing an article on a certain topic, look what other people write on that topic. Don’t copy them blindly, of course – instead, think of the ways to handle this in a similar yet still unique way.

  1. It’s the suspense that matters.

No matter what kind of writing you’re doing – a content one or a fiction one – you still need to hook your readers with something and keep them interested until the very end. Building suspense is the best way to do so.

How do you build it? When it comes to fiction, it might seem obvious – by telling a story and revealing a certain solution (an answer to a mystery, an ending of the love story, a conflict resolution) at the very end.

When it comes to content marketing, it’s pretty much the same – you hook readers with the description of a certain problem and then take small steps to lead them to the solution of this problem. Remember that you shouldn’t give any answer straight away – you always need to do so at the very end while keeping the readers engaged in the process.

  1. Show, don’t tell.

It’s one of the most common writing advice that can be successfully applied to any kind of writing. Every piece of marketing content has its own goal: to give the readers information about something, to persuade them to try certain products or services, etc.

But unless it’s all about the information, you won’t convince the readers to become the clients by simply saying that a product or a service is amazing. You have to make them believe it – and the best way to do so is to show instead of telling.

When it comes to content writing, «show» means offering some specific details, be it examples, more information about the product, and so on. You also can (and should) tell stories about how your products or services can change or improve lives.

  1. Make it look alive.

Just like fiction, marketing content has to affect the readers – and it won’t be able to do so if it feels empty and lifeless. There are plenty of texts that are written by different writers that look so much alike. It happened because they focus on the same things and are equally unclear. Don’t write another one of those texts.

Instead, make it interesting and understandable. Don’t say things that are too obvious – that your company wants to become one of the best in the market, for example. People know that already. Your goal here is to hold their attention until the very end. Just tell stories, personal examples, and generally making your content as detailed as possible.

  1. Love what you do.

If you don’t find your own writing interesting and appealing, why would the readers think otherwise? Most of the time, when the writing process seems dull and boring to the writer themselves, it indeed shows in their writing.

So what can you do to make it better? Choose the topics that do interest you a lot. If you aren’t able to pick the topics yourself, think of the ways to make them more appealing to you. Maybe include some personal stories that would be interesting for you to tell. Maybe choose the examples related to your interests. Let’s talk you are a huge TV show fan who needs to write an article on web design. Try to use a design of the TV show websites as an example. If you need to create an article on how to write a case study, come up with an interesting case study sample on your own and use it in your article.

You might not be a fiction writer – but this doesn’t mean you aren’t a writer at all. Though marketing content can seem much more serious and less flexible to write sometimes, it does need a personal touch and a true writer’s approach. Find a way to make it enjoyable to you – and the readers will enjoy it too.


5 Ways to Build an Author Brand

In a world of digitization and globalization, online branding has developed a new prominence.Mindful of this reach of the Internet, first-time writers today are advised to exploit various online channels to establish connections with their audience and get visibility for their work. Some of them who started small are now well-established brands in their areas of expertise thanks to the judicious use of online branding.

What makes online branding so necessary?

Major reasons are:

  • Reach
  • Recognition
  • Engagement

But as varied it is, it is not easy. If the online channels open doors, they open them for an exodus of people. With information available at their fingertips, online users are spoilt for choice. Making a well-defined and well-placed brand ‘a must’ to stand out from the crowd.
For individuals looking to carve a niche for themselves as writers, this might seem a daunting challenge at first. But the following simple steps can set you up to meet the challenge of online branding head on.

5 ways you can create your own Online Brand:

1. Start your own Blog: Establish yourself online by creating your own blog. Blogs help you to create and manage your own content on your own site.Making good quality content the cornerstone of your personal brand in itself helps leverage the platform provided by the blog. Many first time writers initially test waters by writing blogs.Apart from giving you a platform to air your views without any constraints, it also allows you to connect with your audience.

What further boosts this connection and takes it to a wider audience is maintaining social media consistency on popular sites like Facebook, LinkedIn etc. Having a strategy for relevant and timely content sharing on the blog and from there on social media platforms helps you to create a solid foundation.

Consider Chiara Ferragni, who is today considered a fashion brand unto herself. She started it all with a blog: The Blonde Salad. Which is today a hotspot internationally for the most trending fashions. Below are the current statistics of her reach by the website Top Fashion Influencers. It also shows how maintaining a social media feed is a constructive exercise for online branding.

The following gives a glimpse of her journey to a successful blogger.

  1. Customer feedback and testimonial: Actively engaging with customers reading your content has two-way benefits:
  • It allows you valuable feedback and a clearer idea of what is expected or needed.
  • It helps you to engage with the audience in a more meaningful way.

Customer feedbacks make the customers feel involved in the entire process. In case of valuable feedbacks, if the changes are made it forms a mutual bond of respect between the writer and the reader. A sure way to form a loyal base for your brand.

At the same time, customer testimonials are a sure way to validate your product for a new set of audience. A testimonial proclaims the worth of your product to the customer. Due to the deep infiltration of social media channels, your work will start finding mention and visibility wherever the testimonial will get shared.

For better illustration, let us take Kristi Hines, a freelance writer who has worked with some of the best brands online.

She has built a network through her work that includes influencers in the industry who appreciate and share her work on their network. Following is how glowingly Kristi’s work is referred to and explained by one of them.

Such testimonials go a long way in validating and marketing your brand among the audience.With information so easily available and shared at a touch, building your brand based on customer reviews is an important way to form and influence such networks.

But even before any of the above, it’s important to have your work critiqued by a professional editor. Or you can take the help of critique services such as the 2nd Draft Critique Services. Find valuable feedback and get going.

3.Leveraging unconventional Social Platforms i.e. Quora and Medium:

Another effective way to leverage your brand is through the unconventional social platforms.

Diversification is important for first-time writers to tap into different segments of audience networks. Some of those off-beat but very large networks include Quora and Medium. Submitting to these websites is a way to not only showcase your writing skills but also demonstrating your expertise in a certain field and creating a following.

Consider an example, technology influencer Matt Cutts’ profile on Quora to get a better understanding.

The more the number of people who read your work, the more followers you get to convert.These mediums further help you to market your brand directly through links to your blog or other published work.

Another such example is Gary Vaynerchuk. A writer with specific interests in business has the following profile on Medium.

4.Join online writing Communities: Connecting with other individuals on the same journey as you are a great way to go. Such community bonding helps you as a first time writer to understand the nitty-gritty of the process. With more experienced people to guide you along when you face a problem.

Various writing communities foster mentorship programs too, wherein you can interact with established names in the industry and learn the ropes first hand.

Mentions for your work from any one of such mentors would go a long way in boosting your image in various industry circles.These communities go a long way in helping you sustain an audience base through recommendations and mentions on their individual networks.

For example, Bookrix is a community of independent writers who believe in self-publishing.

As part of their community, you get valuable information and impetus in your writing journey.

Then there is the oldest online writing community Critique Circle. Here you can spend hours interacting with other writers and discussing ideas. You can also utilize their critiquing services to produce a better work.

  1. Develop Expertise in some specific areas:

One of the best ways to develop a loyal dedicated customer base is to gain expertise in a few specific areas. Ranging from gardening to AI, original and innovative content about certain specific topics help greatly in branding.

Such expertise leads you to multiple mentions on various platforms where your opinion is highly valued. Being considered an expert on selected issues greatly helps in creating for you a brand name.

Having customer especially reach out to you for advice on those specific issues goes a step further in strengthening your network and audience base for your work.

Take as a reference, Adam Hurrey. He is a freelance football writer. Having created an expertise for himself in the world of football, he has found quite a following on Twitter. It is how he has leveraged this platform to promote his brand is what is noteworthy.

Following are his Twitter stats.

A glimpse of his bio, that he has used to promote his other ventures.

His case proves that having an avid interest in writing about any specific field can be catapulted into great success with the right mediums and branding strategies.


In recap, first-time writers have a wonderful opportunity to create a brand for themselves through the various online channels. Since online branding is all about getting your work noticed by the targeted audience through the appropriate online channels. Leveraging the right medium at the right instant goes long way in ensuring that your work is looked up to as a brand in itself.

As first time writers getting started is the first step. So write and publish as much as you can. Leverage the benefits of online channels and get your work noticed.With a dedicated approach, further study into branding and a little perseverance you can cultivate the above 5 steps to your utmost advantage.

Self-Publishing Writing

Ghostwriting: What’s In a Title?

I’ve ghostwritten 25 books for my author/clients and inevitably the job of picking a title is one of the thorniest. And why is that? It sets the tone for the book; it is what catches a reader’s attention, second only to the cover, and it’s what an author repeats most often whether in an interview, or chatting a book up with friends.

Start with the basics…

So, to test drive a title, say it out loud.  If you trip across a word, you need to fix it.  If saying your title makes you smile, frown, or sigh, that better be the mood that your book is trying to evoke through its 250 plus pages.  I advise authors to read their entire manuscript out loud before locking it down.  Hearing your words will help you identify where your story lags, where there are extraneous words, where there are repetitions.  Your voice is a much better gauge of the quality of your book than your eye.

How to go about picking a title?

Sometimes, an author comes to me with a title in mind and that is the one we end up with.  The author has a clear idea of the focus of the book and that focus is conveyed in the title.  Does that mean that writing the book is going to be a snap? Unfortunately, not always, because the author may go off message and it’s my job to try and convince them that while their material is good/great, it is not in service of their argument or the point of their story.   By repeating the title, we have a way of addressing what stays and what goes.

Usually, the author has no idea of the title.  What happens is that we work our way through their story, adding and deleting, and eventually a word or phrase pops up that captures the tone and theme of the book.  The title evolves organically from the process of writing.  It may be a piece of dialogue that works perfectly as a title – even a piece of dialogue spoken by someone other than the author embedded in a particular anecdote.

For one client, who ended up with a piece of dialogue as a title from a story that he repeated early on in our interviews, I put together an evolving list of prospective titles ending up with over 40 rejects.  Some of these titles were pieces of quotations from famous philosophers and scientists; others were lines of poetry, and still others were pulled out of the air in moments of my own despair and desperation.  We eventually circled back to the beginning, proving that sometimes the first idea is the best idea.

Final Thoughts and Examples

By the way, using parts of quotations whether from famous writers, poets or Sacred Texts can work beautifully even when your reader is not aware of the source material.  You may want to use the entire quotation in one of the front pages of your book, on the flip side of the title page, for example.

Here are some genres and examples from novels and memoirs that might serve as inspiration:

The main character:  Look no further than Anna Karenina; Madame Bovary; Huckleberry Finn; David Copperfield; Oliver Twist; Emma; Carrie, Mrs. Dalloway; and Don Quixote; My Life: Bill Clinton; Forrest Gump; and Seabiscuitt.

The unnamed main character: The Girl Upstairs; Girl Gone; the Aviator’s Wife; Memoirs of a Geisha; The Girl on the Train; The Piano Tuner; The True Memoirs of Little K; The Lover; The Invisible Man; The Boy Detective; the Girl Before; The Alchemist; The Alienist; Lab Girl.

Places that serve as a character in a book:  Winesburg, Ohio; Main Street; Mansfield Park; Cold Mountain; Wuthering Heights; Missoula; Hiroshima; Inside Passage; Rooftops of Teheran.

Character names and places about which something is happening: Paris Is Burning; TK; Looking for Alaska; Picnic at Hanging Rock.

Places and Metaphors: The Glass Castle; White Castle; The Red Tent; A Tale of Two Cities; The Lonely City; The Devil in the White City; Midnight in the Garden of Good and Evil; Magic Mountain.

The Leading Word: To, From, Out and Into: To the Lighthouse; Out of Africa; The Road from Courrain;  Into the Wild; Into Thin Air.

Oppositional and Three-word Titles: War and Peace; The Sound and the Fury (this also is an excerpt from a Shakespeare quote); Crime and Punishment; The Pit and the Pendulum ( this title is also alliterative); A Tale of Love and Darkness;

One word titles that aren’t names:  1984; Atonement; Persuasion; Beloved; Possession; and Misery;  Blink; Outliers; Freakonomics; Embers; Undaunted.

Titles from Other Sources: Happy Days are Here Again (song); The Sun Also Rises (the Bible) A Time to Kill (Bible); As I Lay Dying (poem); Tender is the Night (poem); I Know Why the Caged Bird Sings (poem); Passage to India (poem); No Country for Old Men (poem); All the King’s Men (nursery rhyme); Everything Is Illuminated (novel); Grapes of Wrath (hymn); and As I Lay Dying.

Sayings and Expressions: I Turned a Key and the Birds Began to Sing; Nothing to Lose But my Life; If You Don’t Ask; Running with Scissors; Beware of Pity.; Titles with Subtitles: This is a great way to incorporate your theme into the title of your book.  You’ll find that many editors try and dissuade you from using subtitles (especially since they don’t always show up on the spine of the book, but here are a few):   Jack: Straight from the Gut; Nothing Left Unsaid: Gloria Vanderbilt and Anderson Cooper; Grit: The Power of Passion and Perseverance (also alliterative).

This list is by no means exhaustive, but it will give you some ideas of about where to look for titles – whether within your own book or elsewhere.

An exercise that will be helpful as you try and come up with THE best title: Go to your neighborhood bookstore and look at the table of new releases.  See what catches your eye and which titles speak to you.  You might also check out some of the online book services.  And finally, make a list of titles that you have loved and try and figure out why they speak to you.

Founded by memoir writer Loren Stephens, Write Wisdom, provides memoir writing, editing, coaching and publishing services for philanthropists, corporate executives, artists and parents who want to leave a written legacy for their children.


Top 10 Mistakes Writers Make When Self-Publishing a Book

After working on your content for a considerable amount of time, the moment has finally come. You are now a daring author on the verge of self-publishing your first book. Good job! Now be aware: there are certain tricks you must remember in order to get the best outcomes.

Here are top 10 mistakes writers usually make when self-publishing their first book. Avoid them, and you’ll succeed.

  1. Waiting, and Waiting….and Waiting

There is no “perfect” moment to publish your book. “But I still need to work on X, Y, or Z,” you might think. Fine. If your book is not finished yet, or your content not polished, set up deadlines, stick to them, and finish your work in due time.

Dana Humphrey, Sales Manager at, shares her opinion. “Procrastinating is never productive. Depending on how much work you have left to accomplish, design an effective schedule that will help you keep track of your progress.”

Some good tips:

  • Begin your day by motivating yourself. Do what you love for one hour before starting to work. Relax, unwind, meditate, read, dance, sing, whatever. Take time for yourself.
  • Set daily word count goals – if today you plan on writing 700 words, stick to that target, and don’t stop until you’ve reached your number.
  • Change work environments for better focus, and personalize your office if working from home
  • Set weekly and monthly deadlines, and reward yourself if you respect them

Side note: don’t forget to ask for advice and feedback constantly. Tracking your progress is essential.

  1. Not Planning Your Budget

While traditional companies might do the math for you, self-publishing means taking care of everything by yourself. It’s important to plan a budget and see where you stand. It’s crucial to write your plans down, and respect them thoroughly.

  • If you need help with different tasks, plan on hiring a freelancer
  • Think about your marketing costs, and what self-publishing means cost-wise
  • Consider the taxes that you’ll have to pay
  • Keep track of your income and expenses; find a balance

It’s important to prepare beforehand than leave everything for the last minute. Stay organized!

  1. Thinking Negatively

Worrying about the number of readers that you’ll have, or your inability to sell a high number of copies will only decrease outcomes and motivation. It’s good to prepare for the worst, but that does not mean you should think negatively all of the time.

  • Think what the worst that could happen is if you don’t sell any books
  • Think about ways to improve your content instead of worrying about the future
  • Practice writing every day, even after you’ve finished working on your book – if you won’t succeed the first time, there’s always “a second time,” so you must be prepared and trained.

Focus more on treating the cause, not the symptoms, and make the best out of your present situation.

  1. Making Your Story Perfect Before Publishing It

Your story must not be perfect before you publish it. If you wait too long, you’ll end up not publishing anything at all. With each new book that you launch, you are gaining experience. There’s no “failure,” there are only better outcomes. You will earn something new every time you publish a volume.

  1. Finding No Good Websites to Publish It On

You should start thinking about marketing. Publishing a book without creating a plan to promote it is inefficient.

  • Use Amazon as your first tool – even if this website takes 65% of your profits, it’s still the best method to promote your book; everybody uses Amazon
  • Promote the book on your personal blog and link it to Facebook, Twitter, etc.
  • Join Google Books
  • Check out Lulu or Createspace

Start preparing yourself for your marketing campaign by following the latest self-publishing trends!

  1. Continuously Comparing Your Work to Others’

Don’t compare yourself to others. There might be better writers than you on the market – so what? There are less talented writers too. If you keep thinking that “you could have done better” after publishing, you won’t be able to sell too many copies. In order to promote your product, you must believe in it with all your heart. You are unique, remember that.

  1. Not Creating Your Website Immediately

If you don’t have a website or a blog yet, it’s time to work on it. You’ll need a personal platform to promote your book on.

  • Choose your platform (we highly recommend WordPress)
  • Pick a domain and a host
  • Choose a name (make it stand out!)
  • Set up your website by choosing a simple theme and customizing it

Don’t struggle too much on the design. First, make sure your book sells, and then start worrying about the details.

  1. Not Building Up an E-mail List

You’ll need to reach out to your customers in one way or another. The best strategy is creating an e-mail list.

  • Start by choosing your favorite email service (for example, MailChimp)
  • Send out trial e-mails to your groups (family, friends, neighbors, etc.)
  • Enlarge your list by creating eye-catching titles and linking to social media

Have super interesting headlines. Avoid making them look like spam, and format your content in an intelligible way. Be consistent, and send out e-mails regularly!

  1. Being Unwilling to Understand SEO

As a promoter and beginner, make sure you get accustomed to what SEO means. According to MOZ, SEO is a marketing discipline that grows your online visibility exponentially. It focuses on improving your rankings on search engines, and bringing more traffic to your page. Focusing on understanding how SEO works is therefore crucial for your marketing campaign.

  1. Asking for a Price That’s Too High

Don’t be greedy! If you are publishing a book for the first time, it’s not smart to set high prices. Tips on how to price your book:

  • Take in consideration the production costs
  • Think about your experience and expertise on the market – if you don’t have an already established reputation, go for the minimum price
  • Consider offering discounts
  • Search for eBook market prices
  • Ask your customers how much they’d pay by creating surveys


Don’t wait too much to publish your book, act on it now. Also, plan your budget accordingly, stop thinking negatively, set deadline to accomplish goals, find great websites to publish your book on, and start building up your e-mail list today. For better outcomes, learn SEO, and ask for decent prices. Good luck!

Chris Richardson has been working as an editor at a publishing agency in London, UK for 5 years. He is also a professional content writing expert in such topics as career growth, self-improvement, blogging, and technology innovations.

Productivity & Motivation

How Top-Notch Authors Find Inspiration For Their Writing

Inspiration can sometimes be an elusive thing. It seems like it always picks the worst possible moment to hide itself and play hide and seek with our fragile minds. Whether you are a Pulitzer Prize winner or an amateur short story writer you cannot avoid that burdening problem that is a lack of inspiration. A science writer can have extreme difficulties to present their vast knowledge in a way that is good enough to be interesting for the reader yet scientifically accurate. It is a common misconception that award-winning writers do not fall into inspiration deficient slumps. They do. The main difference is that they manage to find their way out of this unfriendly situation and restore their motivation and inspiration in order to continue writing.

Ways of finding inspiration differ from writer to writer and depend on its personality. They vary from simple things like listening to music or watching movies to some more demanding tasks like traveling. Either way, no matter which one you choose, those techniques are just outlets. They arise as a result of your will and effort for self-improvement. Yes, the real truth is that the way to regaining motivation and reestablishing inspiration comes from one’s desire to make changes in their life. That will help them reach their potential and achieve the goals that are set.

Need some help starting? Here are some techniques that will assist you on your way to finding your will for self-improvement. So you could regain your motivation and inspiration.


As many of you already know, meditation is a practice where an individual trains its mind and transforms it. This is in order to achieve a state of consciousness. This state of mind encourages and develop concentration, clarity and emotional positivity. This way people are able to penetrate to the deepest parts of their being and find answers to current or lifelong problems. So just relax, close your eyes and enter the mood where the ideas may come to you unexpectedly.

Establish a strict routine

It is a known fact that a strict daily routine is the best ally of the people who are fighting with depression. This way of life provides you with a sense of accomplishment and control. In that way it clears your mind which makes room for new ideas. An interesting fact is that a large number of great writers lived their lives on a tight schedule. People who freelance and have writing jobs from home especially need to impose this strategy. It helps not to fall behind just relaxing in their favorite chairs all day doing nothing. For instance, one of the household names of today’s literary scene Haruki Murakami, when writing a novel, gets up at 4 am. He works for six hours, runs 10 kilometers or swims 1,5 kilometer. Than he reads for the rest of the day and go to bed at 9 pm sharp. He says: “I mesmerize myself to reach a deeper state of mind.”

Have fun

It is so easy to forget the importance of fun In our lives. If you let it writing can make you unhappy. Whenever you try to make yourself to write about something you do not like and continuously beat yourself up whenever you cannot force the words to come out of your head consequently being dissatisfied with your work it will make you miserable. And a miserable person can hardly do a decent job. So, go find something that makes you smile, because smile produces happiness and when a person is happy it is much easier to find motivation and inspiration. Find writers needed add on a subject you know and love and rediscover your love for the written word!

Search for help

Some people find it hard to make big decisions and take corresponding actions. In that case, the best move is to ask a professional to help you get out of your head and start taking action and making changes in our life. Those helpers come in form of life coaches. A life coach will act as a motivator who will give you the push you need to achieve your goals. Academic writers online today usually so many obligations and volume of work on their hands that they especially require the assistance of professionals such as life coaches. They will help you strategize effectively and through a series of specific questions. They will make you re-focus your thinking in order to be sure you are realizing your goals in an effective and meaningful way.

The best way to choose of those techniques is to try them all. Then make your decision. The thing is that, whether it is meditation or a strict routine, one of them will probably suit your needs. Also it will provide you with necessary help in your inspiration lacking moments.
Somehow, the fastest and most efficient way to restore your motivation and inspiration is with the help of a professional. A life coach will help you identify your goals and hold you accountable for reaching those goals. He will also guide you through obstacles and teach you how to make important decisions for yourself. In that manner life coaches are probably the best way to go on to your path to self-improvement.

As it was said many times in this article, desire for self-improvement is key for discovering your inspiration. So do not wait, go and find it!

Productivity & Motivation Writing

Tips & Tricks On How to Get Motivated If You Want To Write Something Special

Writing is a favourite pastime for many, but it has to be more than that when it comes to writing something special. This may be as basic as a blog post or as complex as a novel. For the casual writers, these will not be much of a challenge. However, it becomes very difficult when trying to put together a cool story. In such an instance, it is really tough to get motivated and stay on the path in its entirety without losing concentration. It’s all about inspiration, but you need the motivation to start.

Motivation is not something that you find every day. In many ways, it is similar to a gambler’s luck. It should be understood from within and spread all over like the urge to keep on playing games.

However, certain tips and tricks will help a writer stay on the task. They are:

Choose Something That Interests You

Motivation is something that is largely found from within. While several external factors will certainly help in this aspect, a person will find it difficult to stay motivated on a task if there is no attachment to the same.

Hence, it is imperative to write on something that is of interest in the first place. In such a way, it is possible to stay motivated even when the going gets tough. Choosing a niche that may be a pastime or just a general interest will also help spring new ideas to the mind.

Set Deadlines

Deadlines are extremely important in order to find a great balance between work and personal life, and this study shows just that. Getting down to writing something special requires a lot of time, and this can be taxing on the personal life. Consequently, this takes an effect on the output in a negative way, as it is not possible to spend a lot of concentration or also generate new ideas when an individual is not entirely happy. Setting deadlines and adhering to those deadlines will help greatly when it comes to balancing both sides of the game.

Speak with Other Great Writers

New interactions are a great way to find new concepts to write about. They are also just a great source of ideas. This becomes especially profound when meeting with other writers, who have excelled in the field.

Such opportunities may be rare, but they can be the kind of motivational tools that can transform a dull moment into something special. Interactions with our great writers also give an insight into their style of work and the tools that they use to motivate in order to write something special.

Reward Yourself

Those in the field of writing know that the rewards will not be instant and it may even take several years in order to get rewarded in a handsome way. This can be a deal breaker for those who regard money to be an important aspect of life.

A major reason for many to quit the work in the middle is simply because they do not see any rewards. While one can keep reminding themselves that the rewards would come, a better way to stay motivated would be to reward themselves with gifts now and then. These gifts can be seen as a remuneration for all the hard work.

Dream to Get Fresh Ideas

It is possible to source fresh ideas required to write something special from our daily life or even on a trip. Yet, this may not always be possible. One need not worry at the lack of ideas coming from our physical environment, as there is a huge dream world where anything is possible.

It is not wrong to even daydream sometimes if it means that the source of the next great idea can be found. Surprisingly, dreaming can be a great way to find new sources of inspiration to write about – even without moving a muscle.

Eliminate All Distractions

Unlike other jobs where it is possible to multitask, writing requires a lot of concentration and dedication in order to get it right. If an individual is working on something special like a novel, it is imperative to eliminate every distraction that may come their way in order to stay focused on the job.

Apart from increasing the time spent, such distractions also have the capability to dissolve a great idea. The distraction may come in the form of family, friends, or machines. Yet, it is important to overcome all those aspects in order for the result to be great.

Keep Reminded About the Importance

The key to stay on a subject for long periods – these can be especially long in the case of a novel – is to be reminded about its importance at regular intervals. The rewards may come in any form, but being reminded about the same from time to time will help the mind remain focused even if the reward is not within touching distance.

Most make the mistake of forgetting about the ultimate goal and end up losing momentum and motivation halfway through the project. It is possible to use the vast array of gadgets or even consult with our family or friends to remind about the importance of the project.

Getting a Clean or Innovative Writing Space

Lastly, the importance of a clean or innovative writing space cannot be underestimated. The motivation factor clearly increases sevenfold if the working space is to the liking of the individual. Some prefer a clean space that has minimal looks in order to focus on the task at hand.

However, there are also individuals who prefer an individual working space so that he can dive into those fresh ideas straight from their desk. Even if someone likes to be on the move or in a special place in order to write on that special project, it is imperative to find a place that is distraction free.

Final Thoughts

These are some tips and tricks that one should adopt in order to write something special. It is not every day that one can produce a masterpiece, but sticking with some of these pieces of advice will certainly get them closer to fulfilling this goal. Remember that everything you’re looking for is right there – in your head – you just have to find it.

Marketing Writing

5 Unusual Writing Techniques that Keep Readers Glued to Your Content

Keeping your audience glued to your page on a regular basis is such a difficult task. In recent times, there has been a high demand for quality and effective content. You can end up spending a lot of time doing research and writing your content, but in the end, if it’s not appealing to your readers, they probably won’t be regular visitors to your blog or website.

It begs the question, how can you ensure that the time and effort that you put into producing content is worth it? The important thing to note here is the creation of content that’s captivating, engaging, entertaining and unique. You have to try to write content that draws people in.

With this in mind, the following are five unusual techniques that will keep your readers glued to any content that you come up with:

Don’t Complicate Things: Keep It Simple

Have you ever been frustrated by a piece of writing merely because of the type of words used? If you have fantastic content, it’s advisable that you don’t complicate it, thus making it difficult for your readers to comprehend. Offer value to your audience through by cutting the content down into several bits.

When you look at content from established and renowned writers, you’ll notice that their content is usually arranged in an orderly manner and written using simple vocabulary, words used in everyday conversations. The ideas that they are trying to pass across to their readers are usually broken down into finer detail!

Most of the famous novels are written in a simple style. They leave a lasting impression with the story rather than with words. To keep your readers glued to your content, you have to say what you want to say in the simplest way possible without any complications.

Employ the Element Of Surprise

The greatest works of fiction are often full of surprising twists and turns. However, nonfiction works are at times predictable, therefore making them uninteresting.

It is, therefore, advisable that you include unforeseen twists and turns in your content. This will keep things exciting and fun for your readers. Why do we like our presents wrapped? It’s simply for the element of the surprise that lies ahead.

You have to keep readers on their toes by, for instance, asking them a question and responding to it in a way that they would not have expected. Moreover, you could make a statement and then follow it up with a point that seems to contradict that same sentence. However, you should not forget to explain your points. Additionally, a provocative comparison or an unanticipated joke can keep the reader glued to your content.

Narrate an Unforgettable Story

Since time immemorial, people have often been captivated by stories. For example, most of the time we tend to tell our latest stories to our fellow students during lunchtime; at night we tell enchanting stories to our kids, then we watch captivating movies on T.V.

People remember stories more than concepts, formulas or rules. Your content will be compelling and more interesting if you include examples and real life experiences.

For instance, instead of simply saying ‘fast foods are unhealthy,’ you could give a story about a particular person who lived or has lived a long life as a result of avoiding fast foods. This addition will keep capture the attention of your audience, which will, in turn, keep them glued to your blog.

Make Use of Emotional Language

Awful non-fiction pieces of writing are mostly excessively factual and mundane. They often use complicated sentence structures and unfamiliar words in order to make them appear more credible and look as if they were written by an expert.

The solution to this is to use more emotion, imagery, and personality. Metaphors can also be used to add some flavor. The less you use abstract nouns, the better. It’s better to use proper nouns in this case since they represent something that you as a person can touch physically. These kinds of words attract readers to your content. The reader is able to experience them as opposed to simply reading them.

Particular words like ‘magic’ are emotionally charged words that definitely affect your readers. They get to have a feel of your content. These kinds of words can evoke emotions in your audience. Emotions will make your readers continue reading your content, word by word. You should, therefore, strive to reconnect with the emotional part of your writing.

Lure Your Readers

If you’ve noticed, great movies grab your attention right from the word go and don’t let it go till the end. With this in mind, why don’t you apply this technique when writing your content?

If your articles are mostly for the online community, it’s guaranteed that they’ll be in competition with other articles from different writers. In this day and age, readers can simply choose all of them (for free in most cases). Therefore, grabbing their attention from the start is the number one priority. A good tactic of doing this is starting with a historical or personal story.

Moreover, you could also ask a question to your readers. For instance, if you’re writing an article about how to reduce weight, you can begin with “Isn’t it annoying that every New Year you come up with a resolution to lose weight, and then three months down the line you haven’t even begun following the set weight reduction regimen?” The question should be in a way that it resonates with your readers.

Also, you could start with a funny thought too. By utilizing one of or all these strategies, you have a higher chance of grabbing your reader’s attention and keeping it until the end. Remember to keep your audience guessing on what’s coming next.


There you have it. The above are unusual tactics that you can employ to keep your readers interested and glued to your content all the time. As a writer, you need to be imaginative. You can train yourself on how to use these techniques by simply reading many great works of fiction. Eventually, you’ll be able to grasp these methods and make your writing as interesting as possible.

Are there any other techniques that you know of that we might have left out? Feel free to mention them.