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5 Clever Things Content Marketers Can Learn From Fiction Writers

It seems that content writing has nothing to do with fiction writing. Though both of these niches require strong writing skills, their goals and, therefore, tools and focuses are very different.

However, it is writing in both cases after all. And this is the reason why one writer can learn from the other and vice versa. So here’s what content writers can learn from fiction writers in order to impress their audience even more.

  1. It’s okay to take something from the others.

The plagiarism is without a doubt unprofessional and plainly bad. However, there’s nothing bad in turning to other peoples’ writing for inspiration.

Any of us might feel stuck and completely out of ideas sometimes – and it’s okay. It’s the way you deal with this situation that matters. Being a content writer, you probably cannot afford to sit and wait for this block to pass. You need to quickly find a way to overcome this obstacle and one of the best ways to do so is to read what other people write.

You probably have a couple of bloggers or other content writers you admire. Read their works and try to find out what makes them so special to you. Maybe it’s their unique style, maybe it’s the personality behind the words, maybe it’s the way they handle certain ideas. If you feel stuck with writing an article on a certain topic, look what other people write on that topic. Don’t copy them blindly, of course – instead, think of the ways to handle this in a similar yet still unique way.

  1. It’s the suspense that matters.

No matter what kind of writing you’re doing – a content one or a fiction one – you still need to hook your readers with something and keep them interested until the very end. Building suspense is the best way to do so.

How do you build it? When it comes to fiction, it might seem obvious – by telling a story and revealing a certain solution (an answer to a mystery, an ending of the love story, a conflict resolution) at the very end.

When it comes to content marketing, it’s pretty much the same – you hook readers with the description of a certain problem and then take small steps to lead them to the solution of this problem. Remember that you shouldn’t give any answer straight away – you always need to do so at the very end while keeping the readers engaged in the process.

  1. Show, don’t tell.

It’s one of the most common writing advice that can be successfully applied to any kind of writing. Every piece of marketing content has its own goal: to give the readers information about something, to persuade them to try certain products or services, etc.

But unless it’s all about the information, you won’t convince the readers to become the clients by simply saying that a product or a service is amazing. You have to make them believe it – and the best way to do so is to show instead of telling.

When it comes to content writing, «show» means offering some specific details, be it examples, more information about the product, and so on. You also can (and should) tell stories about how your products or services can change or improve lives.

  1. Make it look alive.

Just like fiction, marketing content has to affect the readers – and it won’t be able to do so if it feels empty and lifeless. There are plenty of texts that are written by different writers that look so much alike. It happened because they focus on the same things and are equally unclear. Don’t write another one of those texts.

Instead, make it interesting and understandable. Don’t say things that are too obvious – that your company wants to become one of the best in the market, for example. People know that already. Your goal here is to hold their attention until the very end. Just tell stories, personal examples, and generally making your content as detailed as possible.

  1. Love what you do.

If you don’t find your own writing interesting and appealing, why would the readers think otherwise? Most of the time, when the writing process seems dull and boring to the writer themselves, it indeed shows in their writing.

So what can you do to make it better? Choose the topics that do interest you a lot. If you aren’t able to pick the topics yourself, think of the ways to make them more appealing to you. Maybe include some personal stories that would be interesting for you to tell. Maybe choose the examples related to your interests. Let’s talk you are a huge TV show fan who needs to write an article on web design. Try to use a design of the TV show websites as an example. If you need to create an article on how to write a case study, come up with an interesting case study sample on your own and use it in your article.

You might not be a fiction writer – but this doesn’t mean you aren’t a writer at all. Though marketing content can seem much more serious and less flexible to write sometimes, it does need a personal touch and a true writer’s approach. Find a way to make it enjoyable to you – and the readers will enjoy it too.

Marketing Writing

5 Unusual Writing Techniques that Keep Readers Glued to Your Content

Keeping your audience glued to your page on a regular basis is such a difficult task. In recent times, there has been a high demand for quality and effective content. You can end up spending a lot of time doing research and writing your content, but in the end, if it’s not appealing to your readers, they probably won’t be regular visitors to your blog or website.

It begs the question, how can you ensure that the time and effort that you put into producing content is worth it? The important thing to note here is the creation of content that’s captivating, engaging, entertaining and unique. You have to try to write content that draws people in.

With this in mind, the following are five unusual techniques that will keep your readers glued to any content that you come up with:

Don’t Complicate Things: Keep It Simple

Have you ever been frustrated by a piece of writing merely because of the type of words used? If you have fantastic content, it’s advisable that you don’t complicate it, thus making it difficult for your readers to comprehend. Offer value to your audience through by cutting the content down into several bits.

When you look at content from established and renowned writers, you’ll notice that their content is usually arranged in an orderly manner and written using simple vocabulary, words used in everyday conversations. The ideas that they are trying to pass across to their readers are usually broken down into finer detail!

Most of the famous novels are written in a simple style. They leave a lasting impression with the story rather than with words. To keep your readers glued to your content, you have to say what you want to say in the simplest way possible without any complications.

Employ the Element Of Surprise

The greatest works of fiction are often full of surprising twists and turns. However, nonfiction works are at times predictable, therefore making them uninteresting.

It is, therefore, advisable that you include unforeseen twists and turns in your content. This will keep things exciting and fun for your readers. Why do we like our presents wrapped? It’s simply for the element of the surprise that lies ahead.

You have to keep readers on their toes by, for instance, asking them a question and responding to it in a way that they would not have expected. Moreover, you could make a statement and then follow it up with a point that seems to contradict that same sentence. However, you should not forget to explain your points. Additionally, a provocative comparison or an unanticipated joke can keep the reader glued to your content.

Narrate an Unforgettable Story

Since time immemorial, people have often been captivated by stories. For example, most of the time we tend to tell our latest stories to our fellow students during lunchtime; at night we tell enchanting stories to our kids, then we watch captivating movies on T.V.

People remember stories more than concepts, formulas or rules. Your content will be compelling and more interesting if you include examples and real life experiences.

For instance, instead of simply saying ‘fast foods are unhealthy,’ you could give a story about a particular person who lived or has lived a long life as a result of avoiding fast foods. This addition will keep capture the attention of your audience, which will, in turn, keep them glued to your blog.

Make Use of Emotional Language

Awful non-fiction pieces of writing are mostly excessively factual and mundane. They often use complicated sentence structures and unfamiliar words in order to make them appear more credible and look as if they were written by an expert.

The solution to this is to use more emotion, imagery, and personality. Metaphors can also be used to add some flavor. The less you use abstract nouns, the better. It’s better to use proper nouns in this case since they represent something that you as a person can touch physically. These kinds of words attract readers to your content. The reader is able to experience them as opposed to simply reading them.

Particular words like ‘magic’ are emotionally charged words that definitely affect your readers. They get to have a feel of your content. These kinds of words can evoke emotions in your audience. Emotions will make your readers continue reading your content, word by word. You should, therefore, strive to reconnect with the emotional part of your writing.

Lure Your Readers

If you’ve noticed, great movies grab your attention right from the word go and don’t let it go till the end. With this in mind, why don’t you apply this technique when writing your content?

If your articles are mostly for the online community, it’s guaranteed that they’ll be in competition with other articles from different writers. In this day and age, readers can simply choose all of them (for free in most cases). Therefore, grabbing their attention from the start is the number one priority. A good tactic of doing this is starting with a historical or personal story.

Moreover, you could also ask a question to your readers. For instance, if you’re writing an article about how to reduce weight, you can begin with “Isn’t it annoying that every New Year you come up with a resolution to lose weight, and then three months down the line you haven’t even begun following the set weight reduction regimen?” The question should be in a way that it resonates with your readers.

Also, you could start with a funny thought too. By utilizing one of or all these strategies, you have a higher chance of grabbing your reader’s attention and keeping it until the end. Remember to keep your audience guessing on what’s coming next.


There you have it. The above are unusual tactics that you can employ to keep your readers interested and glued to your content all the time. As a writer, you need to be imaginative. You can train yourself on how to use these techniques by simply reading many great works of fiction. Eventually, you’ll be able to grasp these methods and make your writing as interesting as possible.

Are there any other techniques that you know of that we might have left out? Feel free to mention them.