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5 Ways to Build an Author Brand

In a world of digitization and globalization, online branding has developed a new prominence.Mindful of this reach of the Internet, first-time writers today are advised to exploit various online channels to establish connections with their audience and get visibility...

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Ghostwriting: What’s In a Title?

I’ve ghostwritten 25 books for my author/clients and inevitably the job of picking a title is one of the thorniest. And why is that? It sets the tone for the book; it is what catches a reader’s attention, second only to the cover, and it’s what an author repeats most often whether in an interview, or chatting a book up with friends.

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