It seems that content writing has nothing to do with fiction writing. Though both of these niches require strong writing skills, their goals and, therefore, tools and focuses are very different.

However, it is writing in both cases after all. And this is the reason why one writer can learn from the other and vice versa. So here’s what content writers can learn from fiction writers in order to impress their audience even more.

  1. It’s okay to take something from the others.

The plagiarism is without a doubt unprofessional and plainly bad. However, there’s nothing bad in turning to other peoples’ writing for inspiration.

Any of us might feel stuck and completely out of ideas sometimes – and it’s okay. It’s the way you deal with this situation that matters. Being a content writer, you probably cannot afford to sit and wait for this block to pass. You need to quickly find a way to overcome this obstacle and one of the best ways to do so is to read what other people write.

You probably have a couple of bloggers or other content writers you admire. Read their works and try to find out what makes them so special to you. Maybe it’s their unique style, maybe it’s the personality behind the words, maybe it’s the way they handle certain ideas. If you feel stuck with writing an article on a certain topic, look what other people write on that topic. Don’t copy them blindly, of course – instead, think of the ways to handle this in a similar yet still unique way.

  1. It’s the suspense that matters.

No matter what kind of writing you’re doing – a content one or a fiction one – you still need to hook your readers with something and keep them interested until the very end. Building suspense is the best way to do so.

How do you build it? When it comes to fiction, it might seem obvious – by telling a story and revealing a certain solution (an answer to a mystery, an ending of the love story, a conflict resolution) at the very end.

When it comes to content marketing, it’s pretty much the same – you hook readers with the description of a certain problem and then take small steps to lead them to the solution of this problem. Remember that you shouldn’t give any answer straight away – you always need to do so at the very end while keeping the readers engaged in the process.

  1. Show, don’t tell.

It’s one of the most common writing advice that can be successfully applied to any kind of writing. Every piece of marketing content has its own goal: to give the readers information about something, to persuade them to try certain products or services, etc.

But unless it’s all about the information, you won’t convince the readers to become the clients by simply saying that a product or a service is amazing. You have to make them believe it – and the best way to do so is to show instead of telling.

When it comes to content writing, «show» means offering some specific details, be it examples, more information about the product, and so on. You also can (and should) tell stories about how your products or services can change or improve lives.

  1. Make it look alive.

Just like fiction, marketing content has to affect the readers – and it won’t be able to do so if it feels empty and lifeless. There are plenty of texts that are written by different writers that look so much alike. It happened because they focus on the same things and are equally unclear. Don’t write another one of those texts.

Instead, make it interesting and understandable. Don’t say things that are too obvious – that your company wants to become one of the best in the market, for example. People know that already. Your goal here is to hold their attention until the very end. Just tell stories, personal examples, and generally making your content as detailed as possible.

  1. Love what you do.

If you don’t find your own writing interesting and appealing, why would the readers think otherwise? Most of the time, when the writing process seems dull and boring to the writer themselves, it indeed shows in their writing.

So what can you do to make it better? Choose the topics that do interest you a lot. If you aren’t able to pick the topics yourself, think of the ways to make them more appealing to you. Maybe include some personal stories that would be interesting for you to tell. Maybe choose the examples related to your interests. Let’s talk you are a huge TV show fan who needs to write an article on web design. Try to use a design of the TV show websites as an example. If you need to create an article on how to write a case study, come up with an interesting case study sample on your own and use it in your article.

You might not be a fiction writer – but this doesn’t mean you aren’t a writer at all. Though marketing content can seem much more serious and less flexible to write sometimes, it does need a personal touch and a true writer’s approach. Find a way to make it enjoyable to you – and the readers will enjoy it too.